
Ishmael Interactive provides the scientific method for product, service, program, and system development.
“Logic and reason should guide any development project. HCD offers that logical process. Use it, and you will see results that ship; results that sustain, and results that really solve stakeholder problems.”
Ana Monroe, Direction

Results
- $11 million in profit for the General Services Administration (GSA) in federal employee labor alone (2022–2024), without reorganizations or service disruptions.
- Completing the first digital audit for a 12,000 person agency in the federal government.
- Training hundreds of public and private sector employees in human-centered design.
- Research and development for the first redesign of the Patient Advocacy Tracking System (PATS) for the Department of Veterans Affairs (VA), a product rolled out to all 154 VA hospitals and affecting 9 million veterans annually.

Testimonials
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“[EDX] led to meaningful improvements in user experience, record-high compliance with 21st Century IDEA standards, and the collection of website cost data agency-wide… The EDX approach has been the subject of several meetings with agency counterparts – including ARPA-H, NASA, and NIH – who are impressed by the EDX accomplishments and are trying to learn more about it.”
Steve Brockelman, Acting Chief Customer Officer, General Services Administration
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“Wow. That time savings certainly exceeded (my own) expectations!”
Federal employee on deploying the EDX System
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On learning HCD: “That was mind-expanding”
The Ohio State University HOPES Center
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Sharing the background of how this methodology has been applied, developed and tested (hence the birth of the HCD series guide) adds value and confidence that the intensive will prepare learners for real-world application of this methodology. Excited to jump in and learn more!
former U.S. Marine and Federal Civil Servant
