Ishmael Interactive
The Scientific Method of Business
Ishmael interactive’s Human-centered Design (HCD) System™ achieves guaranteed customer-centered business optimization. Get out of OKR-setting struggles and prove the value of your vision through strategy, precise action, and measurable ROI. The Human-centered Design (HCD) System™ is modular; use it internally or externally, in research, development, delivergy, or measurement phases of your business cycle. Or, you can use the full HCD cycle to build new offerings that drive revenue quarter after quarter, year after year.
We are the only group offering real-world tested, fully documented business cycle improvements based on best practices from social science research, product and service design, project management, and evaluation science.
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Discover our comprehensive Human-Centered Design (HCD) guides, available as downloadable PDF workbooks. These guides are designed to empower your team with actionable insights and practical tools to implement HCD principles effectively. Trainings and GuidesServices
We offer workshops and engagements to identify new, revenue-driving offerings, achieve organizational alignment, and identify process improvements—all without rebrands, reorgs, or service disruptions. Book a call with us to get started. Book a callFREE Public Sector HCD Guides
Ana Monroe (Founder, Principal) developed the HCD System and fully documented it along the way. Every step is present in the Human-centered Design Guide Series for you to review. Take a look, and then book a class or a call. We’re excited to help your business gain clarity, velocity, and impact transparency in all your offerings. HCD Guide SeriesOur System Results
- $11 million in profit for the General Services Administration (GSA) in federal employee labor alone (2022–2024), without reorganizations or service disruptions.
- Completing the first digital audit for a 12,000 person agency in the federal government.
- Research and development for the first redesign of the Patient Advocacy Tracking System (PATS) for the Department of Veterans Affairs (VA), a product rolled out to all 154 VA hospitals and affecting 9 million veterans annually.
- Training hundreds of public and private sector employees in human-centered design.
Testimonials
- “[EDX] led to meaningful improvements in user experience, record-high compliance with 21st Century IDEA standards, and the collection of website cost data agency-wide…The EDX approach has been the subject of several meetings with agency counterparts – including ARPA-H, NASA, and NIH – who are impressed by the EDX accomplishments and are trying to learn more about it.” Acting Chief Customer Officer (Ret.), General Services Administration
- “Wow. That time savings certainly exceeded (my own) expectations!” Federal employee on deploying the EDX System
- On learning HCD: “That was mind-expanding” The Ohio State University HOPES Center
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FAR 10 Update
Flying over changes in federal acquisition
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Proper Performance...well, you know
Discovery is the foundation of everything you do
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Better than just “getting through the day”
Finding inspiration to drive great CX
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Upskilling, reskilling, & skill-forwarding
How certification demands and a diverse background drives a job search in a tough market
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CX Paths in Storytelling
Maria K. Alberto talks about how what we accept as "canon" influences how our customers experience world creation
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The CX of MCP, LLMs, and APIs
How to actually gain efficiency from the new AI standard
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Using user research to drive game experiences
How deep-dive user research drives better CX for gamers
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Part 2: AI, Architecture, and Ontologies: The Solution
Part 2, A principles-based approach
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AI, Architecture, and Ontologies
Part 1, Solution Mirages
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Data, Insights, & Elevator Pitches
Ishmael Interactive at Qualtrics X4
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CX CoP 1: Monica Suber-Duffy talks wellness strategies in times of change
In this conversation, we explored how to navigate change with resilience and intention, centering on the power of self-compassion, mindfulness, and personal transformation. We talked about giving ourselves grace—treating ourselves with the same kindness we’d offer a friend.
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Hello & Welcome to the CX CoP!
The Customer Experience Community of Practice (CX CoP) has always been a gathering place. A moment in our days when we came together to learn from each other and to acknowledge the amazing work being done by our colleagues across the federal space.