For leaders who have hired smart consultants and watched the same problems return.

Buy the methodology. Keep it.

The approach that ran at federal scale, written down so it does not walk out the door.

Breaking the consultant cycle

We did the thing the industry will not do.

We wrote down the methodology.

In full. In print. For $24.99.

The HCD Measurement Guide is the complete operator-facing version of the approach that produced a 36% reduction in digital footprint at the U.S. General Services Administration and $11 million in documented cost avoidance. It is yours to keep. It does not expire when we leave, because we were never there.

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The Measurement Guides

The Measurement Guides

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The HCD Measurement Guide. The complete measurement methodology that produced $11 million in documented cost avoidance at the U.S. General Services Administration. In print.

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The problem

The last firm you hired was sharp.

The deck was good and the team genuinely impressive. The problem seemed to move. But three months after the consultants left, their deck was in a folder no one ever opened.

Their work wasn’t actionable.

So six months later, the same operational failure surfaced under a slightly different name, and somebody started drafting the next SOW.

You have lived this cycle. It will continue unless something structural changes.

Diagnosing the problem

The cycle has a specific mechanism

Most firms work with a common set of tools: frameworks, workshops, deliverables, postmortems.

The tools are not the problem.

The problem is that almost no one does the harder work of writing the methodology down in a form your team can run on its own, because that work is expensive, slow, and not required by the engagement in front of them. So the methodology leaves when the team does, and the next engagement starts from something close to zero.

We charged into the breach of technology modernization and documented the way through. That is the difference.

The methodology that's real-world tested

This is what actually worked.

Data and evaluation scientists at the National Institutes of Standards and Technology (NIST), the Environmental Protection Agency (EPA), and the General Services Administration (GSA), reviewed this methodology. They found that teams using it were better prepared for rigorous evaluation with cleaner data and a better-defined problem space.

Deployed on-project with the Centers for Disease Control.

Taught to teams at NASA.

This is not a pilot or a framework sketched for a deck.

This is the measurement methodology that succeeded at scale in the most gridlocked operational environment in the world.

Rigorous background; real-world method

Drawn from the authorities, translated for the operator.

Built on and citing the UN Economic Commission for Europe, the National Science Foundation, the OECD, and other statistical authorities. Every assertion is traceable to a source you can verify.

Your team can run it without a PhD on staff.

Capability you own. Permanently.

Your team reads it. Your team applies it.

Your team runs the next measurement, and the one after that, and the one after that.

The cycle ends at the point where the methodology stops being something you rent and becomes something you have.

Sample sections

Introduction to compiled indicators

Measuring projects is multi-faceted

In previous sections, the importance of using diverse data types when measuring how your offerings function in the world came to light. But looking at datasets in isolation prevents us from seeing the complex whole. To bring these datasets together, we need a tool to bring it into concert. That tool is a compiled indicator, which, as mentioned in the introduction, is the generalist’s version of the statistical tool, the composite indicator.

Using a compiled indicator also sets you up to work with data and evaluation scientists in the future, if you’d like to pursue advanced computation. Since compiled indicators follow the logic and front-end methodology of a composite indicator, our citations reference that tool throughout this guide. 

What is a compiled indicator?

Compiled indicators are based on the idea of composite indicators which are “...constructed to measure complex or multidimensional phenomena by combining individual indicators into one single measure by simple averaging or more advanced statistical methods.” 

Compiled indicators are very similar, but stop before the advanced statistical methods step. Put plainly, these combined measures are a single metric or score created by combining individual indicators into one single comprehensive measure. There are several different types of indicators in statistical use including environmental, leading, and sentiment indicators, but for our general application in measuring projects for business purposes, we’ll focus on compiled indicators.  

National statistical offices, data scientists, and social scientists use composite measures to understand a wide variety of nuanced issues including public trust, quality of life, and urban resilience. They are commonly used to “...summarize complex, multi-dimensional realities with a view to supporting decision-makers” and “aim to measure complex, multidimensional phenomena, which cannot be measured directly…”

Compiled indicators share these advantages. Although they are not as statistically advanced, they can work at different scales to track the impact of offerings on internal and external customers. These can range in size and complexity from the brand impact of a few product releases to the same user base over a stated time, to the impact of a program launched to support new managers succeed at leading their first teams. 

For examples at the US federal government scale, previous to 2025, the State Department and the U.S. Agency for International Development (USAID) use a variety of combined measures to understand Program and Project Design; the General Services Administration uses the EDX Index to understand digital experience, and the Veterans Health Administration uses a combination of data to understand whole-veteran health in their Patient-Aligned Care Teams.

How to create a compiled indicator

Measuring projects is multi-faceted

The setup for your compiled indicator has three parts; you’ll work from the big picture, then zoom into the smaller details. 

  1. Name the multidimensional situation: First you’ll document the situation that your organization works in. We’ll call this the “big picture” and discuss it in the next section.
  2. Establish indicators: Next, you’ll break the big picture into different dimensions that indicate how the problem arises.
  3. Designate individual datasets for each indicator: Finally, for each indicator, you’ll identify a collection of datasets. These datasets should represent a diverse mix of quantitative, qualitative, and/or historical data whenever possible.

Using your compiled indicator 

Once you’ve assembled your compiled indicator, you’ll begin using it by inverting the set-up process. You’ll start with filling in the individual datasets, then seeing how they affect the indicators, and finally assembling the numerical compiled indicator itself. 

Here’s an overview of the process:

  1. Gather the designated datasets: Inventory the datasets you have on-hand and identify any gaps in what you need to build a complete inventory of relevant datasets.

    There may be gaps where the data exists, but you don’t have access to it (yet). This could take some digging and asking around. The datasets you need could be in the data repositories of your or other organizations.

    Sometimes, you’ll find that the gap is there because the data you need hasn’t been gathered yet. In this situation, decide whether you can or should substitute in a thematically similar dataset to which you have access. Beware of the pitfalls of confirmation and searchability biases as you make this decision, and balance those against the time and resources you have for discovery work. 

If you don’t substitute in a similar dataset, go back to the Discovery phase to research and produce the data you need. Remember: Discovery doesn’t have to set back your timeline very much at all, as long as you maintain a tight scope on it. Good, precise data is worth the few weeks it might take to gather it.

If you don’t have time for Discovery, move forward with the data you do have access to, but document your choices so that you create both a path for future leads to go back and collect the data you would have preferred to have and to ensure that you’re building a defensible measurement tool.  

  1. Normalize the data: Since the datasets you have for each indicator likely rely on differing units of measure, you’ll need to find a way to put all the data on the same scale so we can combine and look across datasets. This process is called normalization. This is the most math you’ll need to use in this guide. The process is broken down step-by-step later in this guide. It may sound complicated, but normalization is well within your grasp.
  2. Produce an indicator score: Once you’ve normalized the data, you’ll combine the normalized datasets, sometimes with weighting and averaging, to identify a score for each indicator.
  3. Produce the fully compiled indicator (Optional): By creating a normalized score for each indicator, you have successfully created a compilation from which you can understand the effectiveness of your intervention and the big picture of your work. If you would like, you can take this one step further and create a fully compiled indicator score.

    This final score has advantages, like ease of communication, and disadvantages, like obscuring the underlying indicators. Making the decision about whether to show your composite parts or combine into a single score is up to you and the context of your work.

Advantages of fully compiled indicators 

  1. Ease of communication: Since a compiled indicator is a single number, it’s easy to communicate to both leadership and to the public. 
  2. Big picture view: Through compiling, we can see our daily work as part of a much bigger picture. 
  3. Lateral understanding: Because compiled indicators include not just our work but others’ work as well, we can start to understand and track how that other work affects our work, meaning we break out of silos.    

Disadvantages of fully compiled indicators  

  1. Obscurity: Compiled indicators can obscure data and details, so carefully footnote, link, and provide transparency into your methodology. 
  2. Sprawl: Including too many indicators will result in a composite that’s so vast you can’t responsibly track movements in it back through the indicators, and into datasets. To properly scope your work, we suggest the Rule of Eight.
  3. Noise: Compiled indicators owe “...more to the craftsmanship of the modeller [sic] than to universally accepted scientific rules for encoding…” This means that you could encounter noise about the selection of datasets or indicators. To avoid this, be careful to be transparent in your methodology and craft a compiled indicator that is defensible, replicable, and verifiable. A well-crafted, sturdy indicator will stand up to any questioning.
  4. Crowding: Crowding is what happens when the noise gets so loud that people splinter into competing groups. When that happens, several groups produce competing compiled indicators describing the same problem. The issue is that all of them can be right, but they’re usually slightly different in their logic and optimization, meaning none of them is the one compiled indicator to rule them all. In these situations, the only recourse is to get together and work it out. 

    First, remember that you all share the same problem of measurement. Then, come to the table. You may find that each compiled indicator describes different facets of the same massive problem, in which case all the measurement tools can be useful. You might find that some parts overlap, so you should work with the other team to decide how you might swap datasets in and out of the different compiled indicators to make each one stronger. You may also find that there is meaningful competition between equally strong compiled indicators, so you could consider use cases for employing both simultaneously, to develop the best solution for your big picture. 

Each section builds on each other

Finish them and have something you did not have when you began: a defensible way to measure a problem your current reporting does not surface, and a method for measuring it that will hold up. The methodology is now in the building, and it is not leaving.

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