Measurable, continuous customer experience delivery is in your wheelhouse.
What is the HCD Delivery Guide?
The Delivery Guide breaks delivery into two realistic stages:
- Planning (change management and marketing strategy)
- Runtime (launch and long-term sustainment)
This structure gives you the first-ever complete framework to launch or relaunch a product, service, program, or system into the world and keep it valuable.
It assumes you're inheriting work as often as starting fresh, that you're planning for sustainment, and that you have just enough autonomy to get a few things wrong and while being far too curious and interested to be okay with that.
How is the Human centered Delivery Guide better than other books out there?
All other delivery guides focus GTM strategies, tech stacks, and launch moments, and they’re often written down by people in positions of power for other people in position of power.
In contrast, the HCD Delivery Guide acknowledges the internal organizational work that lays the foundations of a successful launch, assumes you're working on tight, but not move-fast-and-break-things tight, timelines, and, perhaps most crucially, assumes that you’re operating with some, but limited, authority.
This is the only guide written for people who have to sustain offerings, not just build them once and move on, because the majority of customer and business value gets created after launch, not during it.
Why is the Delivery Guide critical to my success?
MVP and GTM strategies get things launched but leave you stranded when your organization expects sustained value over years.
The HCD Delivery Guide gives you the systematic approach to immediate and long-term delivery success that matches how your work actually unfolds. In the HCD Guide series, success means the offering is still creating value three years from now, not just that it shipped on time.
HCD Delivery is systematic change management, launch, & sustainment.
The HCD Delivery Guide provides comprehensive customer experience implementation methodology for practitioners launching solutions into real-world use. This systematic framework guides multi-skillset teams from initial release through sustained operations and iteration. It has been used by federal agencies including the CDC and VA, as well as in private sector organizations delivering products, services, and systems that reduce costs over time while increasing organizational value. The HCD Delivery Guide is an essential resource for teams including:
- Project Managers
- Software Engineers
- Human Resources (HR) professionals
- Information Technology (IT) professionals
- Business Intelligence (BI) and Enterprise Architecture professioanls
- Data Analysts
- Business Analysts
What’s up with “human centered” versus “human-centered”?
Good catch. "Human-centered" is grammatically correct—the hyphen creates a compound adjective that modifies "design." We use it in all our formal content and teaching materials. However, search data shows that practitioners most often search for "human centered" (no hyphen) when looking for methodology guidance.
Since our goal is to make this research-backed framework accessible to the people who need it, we've optimized key pages for both spellings. You'll see the hyphenated version in our actual content and the non-hyphenated version in select page titles and metadata.
HCD Measurement Guide
Go beyond simple metrics that sacrifice nuance and measure the full impact of your products, services, programs, and systems.