Decades of tested human centered CX guidance—documented for you.
Your best work deserves the best process.
HCD Guide Series
Get all four HCD Guides: Discovery, Production, Delivery, and Measurement, and drop into where ever you find yourself in your innovation or process improvement cycle.
*More than 10% off buying the Guides individually!
HCD Discovery Guide
From problem framing and desk research through recruiting, interviewing, and synthesis, the HCD Discovery Guide moves you through customer research.
HCD Production Guide
Get best practices for the production of your products, services, programs, and systems, including prototyping, testing with customers, and iteration.
HCD Delivery Guide
Understand more than just launch: get the change management, continuous delivery, and sustainment guidance you need.
HCD Measurement Guide
Go beyond simple metrics that sacrifice nuance and measure the full impact of your products, services, programs, and systems.
Be a part of the human-centered future.
What people say:
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"I didn't know there was a method for all this. I feel like I finally have a method for what we wanted to do all along."
— Program Manager, Department of Veterans Affairs
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"The Wall of Problems exercise is genius. I really saw scoping works!"
— Data Analyst, General Services Administration
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"This was mind-expanding!"
— Neurosurgeon, the Ohio State University
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