Navigate the CX research fog.
Customer understanding is your north star.
The HCD Discovery Guide helps you understand your customers, their goals, and their moments of delight and frustration.
This modular guide was developed through real-world testing. It shows you how to move through customer research with confidence, from your first ideas to final, actionable insights and their presentation.
Discovery transforms organizations
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"This Guide has transformed our [veteran] approach."
Master Sergeant, U.S. Army [Ret.], Veteran Advocate
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"We've pretty much adopted this Guide as our how-to."
Team lead, Deloitte
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"We find this guide very helpful."
Lead, The Ohio State HOPES Center
Unlock project success
What's inside:
A clear starting point & a bird's eye, strategic project view
Start at the beginning
This guide provides a complete overview of the project lifecycle, starting at the very beginning, without jargon.
Use the steps modularly or in sequence. This Guide is built to help you move through customer data gathering methodically—while avoiding slowdowns.
What's inside:
How to recruit great research participants
Reach your customers
You need to be more in-tune with your customers, but how do you reach them and what do you do with everything they tell you? Learn how to select, interview, and synthesize customer feedback throughout your project.
What's inside:
Complete project planning for both Researchers & Project Managers
Plan for your project
Forecasting and planning for your project can be difficult when you don’t know where it might end up. Get clarity on how to scope and communicate your project.
