You've always made it work with what you had. Now what you have is a complete system.
Why get the full Human centered Design (HCD) Guide Series?
The complete four-part HCD Guide Series (Discovery, Production, Delivery, Measurement) gives you the full systematic methodology for taking work from "we know there's a problem" through research, production, continuous and sustainable service delivery, and measuring to prove impact.
This is the complete innovation and process improvement cycle your organization expects but has never had the tools to implement. Together, these guides form the only field-tested, end-to-end system built for individual practitioners and teams working in real-world constraints.
How is human centered design different?
Human-centered design consciously puts the human at the center of every step in the research, development, delivery, and measurement of any innovation or process improvement project. Putting humans at the center helps you avoid unnecessary tech debt, organizational back-bending, and expensive investments in platforms.
Unlike Agile (focuses on production only), Design Thinking (stops at ideation), or consultant playbooks (creates dependency), human-centered design, or HCD, is a complete system developed over decades with real businesses, large nonprofits, and federal agencies.
From Vogue to VA, this method has been applied, and it works. Anywhere you land, whatever resources you have, the human-centered design system gives you repeatable craft that builds your capability instead of requiring expensive experts.
Why is the HCD Guide series crucial for your work?
The full HCD Guide Series gives you one systematic approach that your whole team can learn, so you stop risking momentum loss at every transition and start building organizational muscle that compounds over time.
You've been resourceful for years, putting together incomplete methodologies - discovery research from one source, Agile from another, measurement from a third - now it’s time to have a full innovation and process-improvement cycle documented, learnable, and scalable across all your projects.
How is the HCD Guide Series organized?
All the HCD Guides are written and organized in modular, interchangeable sections.
That means you don’t need to read straight through or follow the Guides step-by-step, like a recipe. Instead, use the parts of the Guide you need, while applying your own experience and SOPs to sail through the parts that are familiar to you.
What's inside each Guide?
Discovery Guide
- - Desk research
- - Problem framing
- - Project management
- - Data coding
- - AI use in data analysis
- - Insights
- - Opportunities
Production Guide
- - Project management
- - Roles & responsibilities
- - Prototyping
- - Iteration
- - Divergent & Convergent thinking
Delivery Guide
- - Change management
- - Roles & Responsibilities
- - Target personas
- -Launching
- - Sustaining
Measurement Guide
- - Composite indicators
- - Compiled indicators
- - Qualitative data analysis
- - Quantitative data analysis
- - Data normalization
- - Data storytelling
End-to-End Human-Centered Design Methodology for Innovation and Process Improvement
The complete Human-Centered Design (HCD) Guide Series provides the full systematic methodology for innovation and process improvement projects—from discovery through production, delivery, and measurement. Purchase all four guides together (Discovery, Production, Delivery, Measurement) for $84.99 and save over 10% compared to buying individually.
Unlike incomplete frameworks like Agile (production only), Design Thinking (stops at ideation), or consultant playbooks (creates dependency), the HCD Guide Series is the only field-tested, end-to-end customer experience and innovation system designed for practitioners working in real-world constraints. If you've been patching together discovery methods from one source, Agile from another, and measurement from a third, this complete series eliminates the gaps where good work dies at phase transitions.
Proven from Nordstrom to NASA, the HCD methodology puts humans at the center of every step—helping you avoid unnecessary technical debt, organizational friction, and expensive platform investments.
The complete guide series gives you repeatable craft that builds your capability instead of requiring expensive experts, with modular guidance that works whether you're facing expansive complex problems or managing multiple discrete projects across your team.
Why both “human centered” and “human-centered”?
Great catch; you're right! Both “human centered” and “human-centered” appear on this and all our other pages, and this is for one reason: to help people find these resources.
In our research in building this website, we found that people search the term “human centered” far more often than they search the term “human-centered”, so, while the version with the hyphen is grammatically correct, we use the unhyphenated version as well so we can meet people where they are.
This isn’t a grammar course; this is human-centered design, and sometimes, humans don’t bother to hyphenate.