Deliver measurable, cost-effective customer experience implementations.

The Delivery Guide equips your teams with the frameworks they need to launch solutions that reduce costs and increase organizational value.

What is human-centered delivery?

Human-centered delivery takes into account the human work your teams have to do with stakeholders to ensure successful product, service, program, and system delivery.

Delivery isn’t just the moment of launch: it’s change management, training, marketing, and sustainment. 

The HCD Delivery Guide provides the first systematic framework for the complete delivery lifecycle. It's built for leaders who understand that the hardest work happens after launch, when offerings must continue creating value despite changing contexts, inherited technical debt, and medium-term career cycles.

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Ishmael Interactive

The HCD Delivery Guide

The HCD Delivery Guide

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The HCD Delivery Guide addresses the implementation phase—when products, services, or systems are released to customers, acknowledging that offerings inevitably change once they encounter real-world use regardless of how well they were researched and designed. 

You’ll get straightforward, clear guidance on how to successfully deliver your business offering in ways that are systemized, measurable, and iterable. Your work will reduce costs over time while increasing organizational value and expressing the intent of organizational policies. 

 

 

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How is the Human Centered Design Delivery better than other processes?

1. It builds permanent organizational capacity. Your teams get templates and systematic processes to use repeatedly across projects—not consultant-dependent advice that disappears when the contract ends.

2. It's tested in high-stakes federal environments. CDC and VA implementations where "failure means letting down millions of people" provide proof this methodology works under scrutiny—not just startup theory or corporate feel-good content.

3. It explicitly reduces costs over time. Most delivery books focus on launch success. This one promises measurable cost reduction while increasing organizational value—which is what you get to report to the board.

4. It addresses the phase where initiatives actually fail. Products get researched and designed successfully all the time, but they fail in delivery when they hit real-world operations, change management breaks down, or sustainment isn't funded. This guide tackles that specific problem.

5. It's scalable to organizational reality. Your teams can execute HCD Delivery at small (one day) or large (weeks) scales depending on project criticality. HCD Delivery is not one-size-fits-all methodology that ignores resource constraints.

6. It includes transition guidance. The HCD Delivery Guide templates show how to move between change management, marketing, launch, and sustainment. These are the critical moments in organizational handoff where most implementations break down.

Why is the Delivery Guide crucial for your organization?

Your board and other stakeholders expect multi-year value creation, but delivery frameworks keep giving you short-term launch tactics, which leave your teams stranded when offerings need evolution, not revolution. 

The HCD Delivery Guide gives you the systematic approach to building offerings that sustain, so you can stop having to re-invent the wheel for every project and start treating delivery as the long game it actually is.

  • Solving problems that threaten every delivery project

    The HCD Delivery Guide has solutions for three problems that threaten all Delivery projects: 

    • The Specificity Problem
    • The Runway Problem  
    • The Hostess Problem
  • Change management guidance

    Based on change management work large organizations working in healthcare (VA) and business delivery (GSA), the HCD Delivery Guide gives you the scaffolding to create organizational acceptance for your products, services, programs, and systems. 

  • A scalable approach

    Some delivery phases will last weeks, while others can be accomplished in a day or so. The HCD Delivery Guide is arranged so that you can scale delivery up and down to meet the needs of your project, without getting bogged down in process. 

  • Visual aids

    • 17 process diagrams showing every step of the process, including steps that need to happen simultaneously
    • 6 methods and step-by-step guides for understanding and parsing stakeholder perspectives
    • 3 high-stakes delivery problems, how to identify them, and how to solve them that aren’t talked about in any other delivery guides
  • Clear directions

    12 steps for cross-applicable, extendable, and reusable exercises to move through delivery quickly and thoroughly including:

    • Target Persona
    • Audience to Offering Alignment
    • Influence stakeholder mapping
    • Relational stakeholder mapping
  • Step-by-step process

    • 1 brief HCD process overview   
    • 76 pages showing the “why?” of HCD Delivery 
    • 72 pages showing the “how?” of HCD Delivery 

What's the final word on HCD Delivery?

Delivery is an under-studied, all-too-general topic area that affects every business at every level.

The HCD Delivery Guide provides comprehensive customer experience implementation methodology for c-suite professionals leading solution launches across internal and external teams.

This systematic framework guides teams from initial release through sustained operations and iteration and has been used by federal agencies including the CDC and VA, as well as in private sector organizations delivering products, services, and systems that reduce costs over time while increasing organizational value.

HCD Measurement Guide

Go beyond simple metrics that sacrifice nuance and measure the full impact of your products, services, programs, and systems.

Get the Measurement Guide

"Human-centered” versus “human centered”?

Both spellings appear on our pages for one reason: search optimization. "Human-centered" (with hyphen) is grammatically correct and appears in all our formal content. "Human centered" (no hyphen) is how most professionals search for this methodology online.

We've strategically included both to ensure your teams can find these resources through standard search behavior while maintaining professional standards in the actual content.